croom new

Tech Term: Understanding HTML and Plain Text

Tech Term: Understanding HTML and Plain Text

During your time around computers, chances are high that you’ve heard the phrase “plain text” and the acronym “HTML” tossed around when it comes to your email. If you aren’t sure what these statements refer to, we’re here to help. Today, we’ll examine both HTML and plain text to produce a better understanding of these tech terms.

When all is said and done, the true difference between these two terms is how much information each conveys.

HTML
HTML, or Hyper Text Markup Language, is the language that most web browsers accept as the standard for web content. Developed at CERN, or the European Organization for Nuclear Research, by Sir Tim Berners-Lee in the 1980s, HTML provides a browser with tags that dictate how a web page’s content is to be displayed.

HTML is the reason that this sentence can be displayed separately from the other content on this page.

A web browser takes the HTML code and translates it into a layout that can be read by a user. HTML is the reason that web content can appear bold, italicized, or can be anchored to other pages online.

It is no exaggeration to say that the Internet itself was built on the basis of HTML.

Plain Text
In contrast, plain text is the text with most of its formatting stripped away. While basic formatting and punctuation, like new paragraphs and commas, are preserved, stylistic elements are removed. Any fonts or specialized formatting are stripped, leaving just the bare-bones content.

While HTML is used to create fancy, stylized text that draws the eye, plain text is simply what it sounds like - simple, unformatted text. On the modern web, you rarely run into plain text sites, but over a decade ago many sites opted to have plain text versions for slower dial up connections.

Email Uses
Of course, HTML and plain text have applications other than in web design - they can also be used to stylize or simplify email messages. This is entirely based on what kind of email you’re trying to send. HTML can help you create a dynamic, attention-grabbing email, while plain text allows you to simply and honestly share a message.

HTML and plain text also each have advantages and disadvantages in email usage. HTML allows you to tell a more visually dynamic story, ultimately boosting your ability to brand your emails. Furthermore, the more clickable HTML format also enables you to send emails and track their open rates. Unfortunately, for all its features (and partially because of them) HTML is more likely to be put in the spam folder or sorted into a folder that isn’t read nearly as often.

On the other hand, plain text can make emails easier to write, as formatting is essentially a non-issue. They also can be read on any device, and rarely, if ever, have any deliverability issues.

However, plain text isn’t the most visually appealing, which makes it less likely to be clicked. Then again, plain text also can’t be tracked, which means that you have no idea whether or not your email was successful unless it is brought to your attention.

Are there any other tech terms that you’d like to learn more about? Let us know in the comments!

 

Comments

No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Guest
Tuesday, June 19 2018

Captcha Image

Mobile? Grab this Article!

Qr Code

Tag Cloud

Tip of the Week Security Best Practices Technology Privacy Cloud Hackers Business Computing Google Network Security Internet Malware Business Management Software Microsoft Computer Windows 10 Innovation User Tips Productivity Backup Hosted Solutions Productivity Business Cybersecurity Apps Mobile Devices Tech Term Email Windows Efficiency Hardware Cybercrime Smartphone Law Enforcement Saving Money Operating System Virtualization Browser Disaster Recovery Managed IT Services Data Backup IT Support VoIP Business Continuity Android Smartphones Collaboration Ransomware Internet of Things Small Business Data Security Mobility Phishing communications Data Recovery Office 365 Microsoft Office Mobile Device Management Telephone Systems Communication Wireless Chrome Quick Tips Money Miscellaneous Server Passwords Holiday Cloud Computing Workplace Tips Gadgets Password Best Practice Cost Management Wi-Fi Health Google Drive Social Media Government Social BDR Vulnerability Data Unsupported Software IT Services Application IT Support App Information Technology Risk Management Update Outsourced IT Computers Work/Life Balance Facebook Upgrade Hacking Patch Management Data Management Current Events Office tips Spam Employer-Employee Relationship Save Money USB Windows 10 Managed Service Provider Sports Artificial Intelligence Antivirus Two-factor Authentication Shortcut Identity Theft Streaming Media Politics Alert User Error Managed IT Wireless Technology Save Time Television The Internet of Things Wireless Charging Private Cloud Google Docs Blockchain Hosted Solution Commerce Fraud iPhone Data Storage HaaS Computer Care VPN Users Social Engineering Automobile Data Protection Telephony Humor Maintenance Meetings Personal Information Going Green Remote Computing Office Apple Legal Search Recovery Network Excel Cleaning eWaste Samsung OneNote Mobile Computing DDoS Automation WiFi Flexibility Devices Gmail Tech Support Mobile Security Encryption Cortana Router Managed IT Services Transportation Bandwidth Proactive IT History End of Support Battery Audit Internet Exlporer Updates Instant Messaging Connectivity Solid State Drive Legislation Websites Experience Company Culture Settings Marketing How To Value Electronic Medical Records Fax Server Text Messaging Robot Computer Accessories Augmented Reality WIndows Server 2008 NFL Point of Sale Unified Communications Smart Technology Computer Fan HBO Gifts Data Privacy Touchpad SaaS Adobe Microsoft Word Trending Managing Stress Downloads Hacker Hard Disk Drive Teamwork Comparison Data Theft Data storage Phone System Data Breach Safety Emails Microsoft Excel Identities Lithium-ion battery Unified Threat Management Word Edge Advertising Administrator RAM WannaCry Credit Cards Video Games Hard Drive Wearable Technology Applications Trends Keyboard Screen Mirroring Specifications Computing Music Outlook Evernote Reputation Internet Explorer Webinar File Sharing Language Vendor Management Upgrades Windows Ink Ciminal Access Microsoft Teams IT Management Uninterrupted Power Supply Chromebook Operating Sysytem Licensing Device Security Budget Virtual Reality A.I. Cast Sales App store Analytics Networking Black Market Threat IT solutions Storage Virus Entertainment Avoiding Downtime Consultant Google Maps Project Management G Suite Scam Nanotechnology IT Solutions FAQ Printing Running Cable Travel Chromecast Education Movies Hiring/Firing iOS BYOD Retail Big Data Mobile Device Sync Workers Files PowerPoint Windows 10s SharePoint Proactive Training Scalability Google Assistant Touchscreen Bluetooth Distributed Denial of Service Data Loss IT budget PDF Worker Commute Employer Employee Relationship Root Cause Analysis Charger Tablets Spyware Business Intelligence Benefits Conferencing Identity Laptop Books Relocation Disaster Hybrid Cloud Cache Twitter Remote Monitoring Emergency CrashOverride Monitors Worker Bring Your Own Device

Sign up for our Newsletter!

  • Company Name *
  • First Name *
  • Last Name *

      Latest News

      Eclipse Integrated Systems launches new website!

      Eclipse Integrated Systems is proud to announce the launch of our new website at www.eisystems.com. The goal of the new website is to make it easier for our existing clients to submit and manage support requests, and provide more information about our services for prospective clients.

      Read more ...

      Account login